Palestra realizada no Evento da HSM no auditório Young Professional da CBN.

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8 Comments

Megan Rodriguez · 15 de outubro de 2019 at 20:03

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Eric Jones · 12 de novembro de 2019 at 05:41

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Chris Patterson · 16 de janeiro de 2020 at 05:29

Thank you for taking time to read this message.Best regards,

Below you will find a short overview of a study based on an analysis of 600,000 search queries, which then calculated the value of various local ranking parameters for each top-100 page.

Facts about Google’s Local Ranking

Is there at least one keyword in your list of keywords, like “keyword + City (or state)”, that you’d like to rank for?

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What is the priority of local SEO investment?

Main Factors Impacting Local Ranking

1. Links. While everyone understands that backlinks play a crucial part in local ranking, the lesser-known secret discovered by the study is that they have the strongest correlation to positive ranking. What really matters is how old your links are, target keywords usage and word count of on-page content. All of which helped towards creating positive local rankings.

2. Website factors. Not surprising, but use of the target keywords and the number of words on a page appeared to make a difference. Location pages with a lot of content tend to do better than those with smaller amounts.

3. Citations. While citations are important to establishing authority of a site, interestingly, the study found that citation did little to disrupt a site from its local ranking, especially if the site is already in Google’s Local Pack. This does not mean citation problems shouldn’t be fixed. It just confirms that while foundational in nature, citations do little to improve local rankings.

4. Factors related to Google My Business. The study’s results showed that, while inclusive in and of themselves, having a more complete Google My Business page did result in better local rankings. Given how these factors work, it’s difficult to determine the precise contribution of GMB factors to positive page rankings. However, factors such as verified business ownership, photos and good reviews in your GMB profile all helped with enhancing local rankings.

So, what does this mean
for your Local SEO Ranking strategy?
Well, for starters, you do need to tackle your citation issues ASAP.

And, if you are competing in a particularly competitive niche, you need to start acquiring backlinks – high-quality ones! – at the earliest. But more significantly, the results of the study lead us to conclude that Google’s organic Local SEO Ranking algorithm holds a lot more sway on Local Pack ratings than it did prior to its Pigeon upgrades.

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Eric Jones · 19 de janeiro de 2020 at 07:15

Hi,

You know it’s true…

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Brian WRIGHT · 20 de janeiro de 2020 at 21:11

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Cecelia St Ledger · 24 de janeiro de 2020 at 08:07

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German Mattison · 29 de fevereiro de 2020 at 01:47

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Shanel Knopf · 20 de março de 2020 at 11:09

hi there
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here are the quotes and options
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